Following a successful UK launch this year and rising popularity with Gen Z consumers; Four Loko is available in a number of leading convenience and wholesale retailers, its stand-out shelf appeal and digital marketing campaign has already brought successful sales for the brand across the UK and Ireland. Four Loko, the vodka-based RTD is NOW…
As Britain’s love affair with flavoured alcoholic beverages continues into 2021, the category prepares for an injection of excitement as US-leading brand Four Loko launches in the UK. Created over a decade ago by three friends who met while in college; Four Loko has established itself as the leading Ready to Drink brand in the…
Our Managing Director Clark McIlroy had the opportunity to speak at Zenith Water Drinks Conference, discussing future trends, challenges and opportunities with a special feature on how Water Kefir can add value to the category. Watch the full video here; https://www.redstarbrands.co.uk/wp-content/uploads/2021/05/Clark-McIlroy-Zenith-20210317_165030-Meeting-Recording-1.mp4 https://www.zenithglobal.com/events/ukwd2021
FOUR LOKO SALUTE THOSE WHO DARE TO LIVE IN THE MOMENT
Red Star are delighted to welcome alcohol to the portfolio, with the signing of two innovative brands to kick off 2021. Premium, market dominant BeerLao – brewed in the country of its name, and the successful US, flavoured alcoholic beverage brand Four Loko, are the first in a range of exciting alcohol labels being launched…
Europe’s largest Kombucha brand, The GUTsy Captain has launched a Zero sugar and Zero calorie range, aiming to reach a growing number of consumers who are looking for healthy drinks with low sugar levels. “We know our Kombucha range has already won over consumers for its taste – winning awards at the recent Aurora International…
Global food producer and distributor General Mills has appointed UK based Red Star Brands as its agency sales and marketing partner, to support healthier snack bar brands including Lärabar and Nature Valley. With a proven track record in launching innovative brands to the UK market, we are delighted to have been chosen to support the…
Master of Mixes is crafted using only the finest quality of fruits, scoured from the earth’s premier growing regions and sourced using only renowned varieties of each fruit and blend with natural cane sugar for the same impeccable taste pour after pour. Clark McIlroy, Managing Director at Red Star Brands states, “Onboarding premium challenger brands…
Master of Mixes is America’s #1 cocktail mix brand
Two of its flavours – Cacao and Vanilla – have rolled out into 93 of the retailer’s stores, sitting alongside the likes of UK brand Huel and French meal replacement Feed. The drinks are vegan, gluten-free, nut-free and contain 20g plant protein per bottle as well as 26 vitamins and minerals (rsp: £3.49/414ml). Soylent said…
