The launch into Holland & Barrett – one of the world’s leading health and wellness retailer with over 1,300 stores in 16 countries – was accompanied by an educational sampling session of JUST Water at the Holland & Barrett head office. We also delivered an educational quiz, giving Holland & Barrett employees the chance to win a pair of VIP tickets to Blue Planet II Live in Concert tour which recently partnered exclusively with JUST Water.
Founded in 2015 by Jaden Smith, son of Hollywood actor Will Smith, JUST Water was born from a mutual passion for making things cleaner, safer and better for everyone. Composed of 53% paper and 28% plant-based plastic, it is a sustainable consumer hydration solution which doesn’t cost the earth.
Clark McIlroy, managing director at Red Star Brands, said: “JUST Water has made a real impact since it launched in the UK last year and we are excited to see demand for the brand grow. Consumers are becoming increasingly aware of their plastic consumption and the alternative packaging solutions which are now available thanks to brands like JUST Water.
“Holland & Barrett is an ideal retailer for JUST Water, as it attracts health and environmentally conscious customers who will have a synergy with JUST Water’s goals and ambitions.”
In 2017, the British population drank 400 million litres of bottled water and new figures obtained by the Guardian reveal a surge in the use of plastic bottles. It’s expected that more than half a trillion bottles will be sold annually across the globe by the end of the decade.
JUST cartons are made predominantly from plant-based materials and are therefore 82% renewable: carton from trees, cap from sugar-cane which helps keep carbon emissions low. Essentially, JUST is 82% renewable, 100% recyclable and refillable – a great step towards positive change.
For more information about JUST Water, visit our portfolio page.