It’s a world where doing what’s right doesn’t mean sacrificing enjoyment. A world where flavour and natural goodness go hand in hand. A world of beverages without borders — with no limits on taste, geography or imagination.
Everyone at Bai is committed to bringing this world to life. We are in the throes of a “bevolution” and we want to bring everyone along on our journey, because we know this is a world in which we all want to live.
Bai’s core values guide us in our quest. We are unwavering challengers — audaciously declaring that we’re not satisfied with conventional wisdom and status quo. We are impassioned explorers — relentlessly searching to unearth the best that nature has to offer. We are uninhibited dreamers — obsessively creating new realities that others could never see.
Bai beverages are powered by a secret superfruit — a.k.a. the coffeefruit — which includes the fruit surrounding the coffee bean.
What makes it so secret? The fact that the coffeefruit’s outside is an ingredient that, until recently, had not been widely used in beverages found on your favourite shop’s shelves.
Most Bai beverages are also an excellent source of antioxidant, Vitamin C. Vitamin C is needed for the growth and repair of tissues in all parts of your body.