The complete ‘meal in a bottle’- targeted at on-the go young professional commuters – is designed to be an accessible and convenient choice for consumers.
It contains 20g of plant protein and 36 essential nutrients for those on-the-go. It is also gluten, dairy and nut free. Soylent is complete and convenient nutrition that is good for the body and planet.
The American bestseller launched in 2013 with a direct-to-consumer model, following a crowdfunding push that generated pre-orders of almost $3m (£2.3m) before the product was ever made!
Building on this success in 2018, the brand gained a listing with Walmart, having been available in major retail chains such as 7- Eleven, Target, and Kroger for less than a year.
The Californian brand which was “developed with the planet in mind”** has rolled out its unique drink into WHSmith Travel locations, seven months after first becoming available in the UK via Amazon. The ambient drinks, which have a year-long shelf life, use plant-based protein to ensure “less CO2 is produced compared to the process to source protein from livestock”.
Clark McIlroy, managing director at Red Star Brands, said: “We are delighted to announce that Soylent is joining our beverage portfolio. Through our continuous market scanning, we have spotted a clear demand in the UK from young people with busy lives looking for a functional, convenient product that also aligns with their sustainable lifestyle.
“Over recent years, we have seen a rise in the number of consumers who are making conscious choices to support ethically sustainable products just like Soylent. We are expecting to see Soylent succeed in UK over the coming years, just as it did in the US thanks to its unique offering and brand values.”