Zenith’s UK Bottled Water Conference: UK Water category makes waves
The soft drinks industry is experiencing a seismic shift, the like of which it has never experienced before, thanks to emerging trends originating in the US. Our MD Clark McIlroy talked all things Water and Water+ at Zenith’s UK Bottled Water Conference (15 March 2018). The change follows consumers’ re-definition of ‘health’. Once meaning ‘diet…