As part of the festival there will bespoke fitness classes taking place led by trainers including:  Michael James Wong, founder and vision behind Just Breathe; Sweat and Sound, pioneers of the live music fitness experience and Psycle, famed for its HIIT training, which will be bringing two of its new classes to the sands of Shoreditch. Those attending can expect to experience power sun yoga infused with Arabic summer sounds, sculpt training and of course, some delicious ‘better for you’ Fulfil snacks.

Fulfil’s Festival of Fitness will also include live expert panel discussions on the 13 and 15 of June, with some of the industry’s most influential fitness experts and wellness leaders revealing the hottest trends and how best to maintain the perfect lifestyle balance. The panellist announcement will be coming in the weeks leading up to the festival, and an Eventbrite link to the complimentary tickets will be shared through Fulfil’s social media accounts: Instagram and Twitter.

Fulfil Fitness Festival – class timetable

Throughout the week there will be a range of fitness classes on offer, from early morning yoga for those ready for a little Namaste to start their day to body pumping lunchtime sessions and an exclusive session with a well-known fitness fanatic to be announced.

The tickets will be sold through Eventbrite at £5 per class and will be in staggered when released – only open to a small group of people. Each ticket will include a coffee and a Fulfil bar for the morning classes, or a delicious Fulfil topped fro-yo for the lunchtime and evening sessions. All attendees will also receive a goodie bag.

Yoga with Psycle:

An immersive class integrating functional movement with breath to strengthen, tone, release and rebalance both the mind and body. The class – The Fix Legs & Hips – is anatomically focused to activate, strengthen and restore all major muscle groups of the lower body as is best for: strengthening, targeted release, balance, cross training, detoxification, chronic tension and hormonal balance.

Class schedule:

• 30 – 8.30am on Tuesday 12^th June
• 30 – 8.30am on Thursday 14^th June
• 30 – 8.30am on Saturday 16^th June

Sculpt and Strengthen with Psycle:

A combination of challenging and high intensity, resistance-based exercises, the class works through the different energy systems to sculpt and strengthen the body, boost metabolism and challenge perceived limitations. The motivating, energetic and fun class is best for: strength, fat burning, core strength and building lean muscle, delivering amazing metabolic benefits for an effective way to tone, condition and build strength.

Class schedule:

• 12:15 – 1.15pm on Tuesday 12th June
• 12:15 – 1.15pm on Friday 15^th June

Yoga with Michael James Wong:

A morning of mindful movements will help kick start the day through fun-filled power yoga, connecting the breath, body and mind. As the class moves from highs to lows, fast to slow, the session will come to a close with a moment of meditation to let the body experience an easy end to the practice.

Class schedule:

• 7:30am – 8.30am on Wednesday 13th June
• 7:30am – 8.30am on Friday 15th June

Power Sun Yoga with Sweat + Sound:

An exclusive Power Sun Yoga class combining unique, live ethereal Arabic-inspired summer house sounds and storytelling. A mystical and powerful DJ set will accompany a 45-minute yoga and meditation experience, moving from fast to slow before ending in a mini meditation. The class is the perfect opportunity to stop and re-balance midday, reconnecting breath, body and mind.

Class schedule:

• 12:15 – 13.15pm on Wednesday 13th June
• 12:15 – 13.15pm on Thursday 14th June

After two years in the UK, Sparkling Ice has emerged as the No. 2 branded player in the growing Flavoured Sparkling Water segment, delivering £7.1m in the latest 52 weeks (+95% YoY).*

US-based Talking Rain Beverage Company, the maker of Sparkling Ice, has continued to stay one step ahead of the curve, creating naturally coloured, lightly carbonated beverages. To coincide with the launch of Pink Grapefruit Talking Rain has announced its partnership with The Pink Ribbon Foundation for 2018/19 across the UK and Ireland.

The Pink Ribbon Foundation is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance the understanding of breast cancer and its early detection and treatment.

Nina Morrison, vice president of PR and Creative at Talking Rain Beverage Company said: “Giving back is part of our DNA at Talking Rain, and we are delighted to continue our philanthropic efforts to support local communities in the UK. Pink Grapefruit is the perfect flavour addition to our expanding product line of ‘better for you’ soft drinks.”

Lisa Allen, head of corporate partnerships, PR & Events at the Pink Ribbon Foundation said: “We are delighted that Sparkling Ice has chosen to support the Pink Ribbon Foundation and we look forward to working with the team to raise awareness and money during 2018 so that together we may help more women (and a smaller percentage of men) living with a breast cancer diagnosis.”

Sparkling Ice is available in select retailers with a Manufacturer Recommended Retail Price (MRRP) of £1.49 per 500ml bottle and £3.50 per 400ml 4-Pack.

* Source: IRI Total Market Sales, latest 52 weeks to January 25, 2018.

To speak with our team of experts about the latest industry trends, please get in touch: https://www.redstarbrands.co.uk/contact/

This is a perfect fit for Fulfil, as the brand is targeting a ‘health-conscious, on-the-go person’ who is looking for a healthier snack without sacrificing taste; and with the benefit of 20g of protein, low sugar and nine vitamins, Fulfil is the perfect convenient and tasty treat without any of the guilt.

Junaid Manjra, group head of trading at Euro Garages, said: “It’s an exciting time for Euro Garages as we see Fulfil launch onto our shelves. Red Star Brands has showed us how important it is for healthier snacks to have visibility within stores and how protein consumption is increasing in the UK. We’re looking forward to stocking an exciting new product that is full of protein and vitamins.”

BP and Euro Garages are key players within the forecourt sector and we are delighted to be working with such reputable retailers. Forecourts generate a high amount of annual sales for convenience products and are perfect shopping locations for on-the-go products, as consumers look for quick, ‘healthful’ products that are packed full of flavour.

To speak with our team of experts about the latest industry trends, please get in touch: https://www.redstarbrands.co.uk/contact-us

Brian O’Sullivan, chief executive at Fulfil Nutrition reveals more about the marketing campaign.

“Our bars have all the benefits of high protein and low sugar but with the great taste of traditional sweet treats, and they are set to become the UK’s number one healthy snacking brand.

“Fulfil’s target consumer is a ‘health-conscious, on-the-go person’ who is looking for a healthier snack without sacrificing taste; and with the benefit of 20g of protein, low sugar and nine vitamins, Fulfil is the perfect convenient and tasty treat without any of the guilt.

“Protein is essential for everyone, not just body builders and hard-core athletes. Fulfil’s great taste makes the category much more accessible to wider audiences, both male and female.”

A 94-square metre mural, designed by Nightingale Austen Design and installed by Global Street Art Agency was revealed on Great Eastern Street in Shoreditch this month and marks the beginning of Fulfil’s London campaign. The brand will also be driving trial and education through a heavy-weight sampling programme.

Brian added: “It is important for manufacturers to educate people on how much protein they should consume, as well as its benefits. Most consumers are aware of the need to increase protein in their diets but the majority, especially those who are less gym-focused, are unaware of the appropriate levels to be consuming.

“With one in three people trying to increase their protein intake**, there is a growing appetite and further education can only help to accelerate the participation in the category. The days of having to choose between ‘unhealthy and tasty’ versus ‘healthy and bland’ are behind us – there’s a new future, and it’s packed with goodness, functionality and flavour.”

An experiential outdoor hub will open on Tuesday 12 – Saturday 16 June at Boxpark, in the heart of Shoreditch. The outside space will host Fulfil’s Festival of Fitness, including HIIT workouts and classes led by influential trainers.

On 11 – 13 May, Fulfil will be showcased at Balance Festival at the Old Truman Brewery, the go-to destination for individuals embracing a healthy lifestyle.

For more information on Fulfil, visit the website or Boxpark Tuesday 12 – Saturday 16 June, 2-10 Bethnal Green Rd, London E1 6GY.

* IRI Marketplace Data, GB Market, 12 weeks to 25^th February 2018. Excludes SKUs in <5% distribution.
***Thinking House Periscope Report, June 2017 Multi-Country Consumers & Their Food

To speak with our team of experts about the latest industry trends, please get in touch: https://www.redstarbrands.co.uk/contact/

The market disruption in the UK is caused by the move from full sugar, traditional Diet and Juice Drinks to ‘healthful’ beverages with added functionality driving strong growth in Water, Smoothies and Shakes. Water, which has overtaken Cola for the first time in its history -*1.32 billion units of Water sold against a declining 1.26 billion units of Cola in the latest year – is a key driver of value and volume growth as consumers are making more considered drink choices.

Customers have turned away from sugar-laden beverages and are seeking out fresh, new brands like Bai and Sparkling Ice. Both brands launched in the UK within the last two years and have mastered the art of low sugar and maximum flavour, offering a lifestyle-led drink with no compromises.

The secret of successful innovation can be encapsulated in five simple headings:

• Don’t compromise on taste
• Have a strong brand proposition
• Support the brand financially
• Ensure the opportunity is truly scalable
• Don’t just appeal to those inside the M25 if you want real growth and success

First and foremost, the product must taste good – many consumers will try a new product once, but if it fails the taste test they won’t buy it again.

Secondly, and perhaps obviously, the brand must have a strong proposition to deliver cut-through and ideally satisfy an un-met consumer need; either functionally, or for a consumption occasion.

Given there have been almost 250 new beverage launches in the last two years alone, it clearly requires investment to deliver cut-through. This applies both inside and outside of the store. There is no substitute for creating outstanding visibility in trade and reinforcing with heavyweight sampling, not to mention outdoor advertising, PR and social media. Simply putting the product on the shelf and hoping it works has been a rock that many brands have perished on.

A huge number of new launches have never made it past the specialist stores inside the M25. Naturally, it can be wise to prove the concept with an affluent early-adopter cohort in London but to achieve true scale the brand needs to have just as much relevance in towns and cities throughout the country.

In terms of themes for future innovation, health will continue to dominate the NPD pipeline – particularly with an emphasis on ‘healthful’ ingredients; increasingly consumers can expect to see sustainability coming to the fore, manifesting itself in new packaging innovation to reduce or remove plastic, and don’t be surprised if premiumisation becomes more important too.

As downward pressures are exerted on everyday pricing, it’s beholden on suppliers to bring creative solutions to help counter-balance value in the category. The soft drinks industry is changing faster than ever but as retailers and suppliers we need to embrace the change, and those who back the winners will build an exciting and profitable future.

*IRI Marketplace Data to 25^th February 2018

** NPD Volume based on new brand or sub-brand launches in the latest two years according to IRI Marketplace Data to 25^th February 2018. This will not include additional flavours from existing brands.

To speak with our team of experts about the latest industry trends, please get in touch: https://www.redstarbrands.co.uk/contact/