Brian O’Sullivan, chief executive at Fulfil Nutrition reveals more about the marketing campaign.
“Our bars have all the benefits of high protein and low sugar but with the great taste of traditional sweet treats, and they are set to become the UK’s number one healthy snacking brand.
“Fulfil’s target consumer is a ‘health-conscious, on-the-go person’ who is looking for a healthier snack without sacrificing taste; and with the benefit of 20g of protein, low sugar and nine vitamins, Fulfil is the perfect convenient and tasty treat without any of the guilt.
“Protein is essential for everyone, not just body builders and hard-core athletes. Fulfil’s great taste makes the category much more accessible to wider audiences, both male and female.”