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8 Jul 19

FULFIL has won new listings in three of the UK’s leading Grocery retailers; M&S, Waitrose and Co-Op bringing its UK weighted distribution up to 54%*.

Launching in the UK in 2017, the high protein and low sugar bar has seen great success in the UK this year as consumers buy into the brand’s lifestyle promises, which bring a genuinely healthier and tastier snack bar, whilst also offering the indulgence and emotional satisfaction of traditional confectionery countlines.

Dave Pogson, UK managing director of Fulfil Nutrition said: “It has been overwhelming to see the momentum the brand is gaining and the response both from retailers and customers.  Working with our distribution partner, Red Star Brands to add heavy-weight retailers like M&S, Waitrose and Co-Op adds weight to our ambitious UK growth plans.

“The past few years have been incredibly successful for FULFIL, with ambitious growth, new product development and the launch of a new, smaller sized 40g range. FULFIL is the innovation that impulse snacking has been waiting for and the first to offer consumers a healthier choice with no compromise on taste.”

The new listings follow an exciting first six months for FULFIL, which saw the recent launch of a new flavour – Chocolate Peanut Butter – into their range.

FULFIL has also recently launched a new multi-million-pound above-the-line consumer advertising campaign ‘LIFE’S WONDERFUEL’, which introduces the brand’s belief in living life to the full. The campaign targeted 18-34-year-old commuters across rail, roadside and High Street locations, whilst also being supported with a heavyweight digital and social media campaign.

Dave added: “With increasing demand for more flavours and options, we are committed to creating impulse snacks which have all the advantages of high protein and low sugar, but with the great taste of traditional sweet treats.”

Find out more about Fulfil Nutrition at

*IRI Marketplace, Data until May 2019

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